Affiliate Marketing Tutorial: What Makes A Niche Good?

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When you are a businessman, the determination can get you far. Without that, you may give up the first time you experience losses. However, having wit is always better than being determined. You may not deal with failure much if your niche is correct.

Let’s see a list of some aspects that characterize the right niche. Be aware that it is not a list of mandatory requirements. You probably will not find the perfect niche that can satisfy all the criteria. Just take it as a guide to choosing the better niche among a list of candidates. 

Market Size

The bigger a niche is, the better it will be for you, considering it remains specific and doesn’t become too general. You should find the right balance between size and specificity, and sometimes it is easy to determine the size of a niche. Say, you want to promote products for golfers. It will probably take two minutes for Google to find how many golfers there are in a specific region or country.

Market Trends

When considering a niche, trends are also significant. You should address several questions when assessing one. “Is it a growing or shrinking niche?” “Is the people’s interest in the products in this niche growing or at least stable?” “Are specific products going to stay in the market for a long time?”

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“Niche markets are an attractive opportunity available to small businesses forced to compete against the scale economies that larger competitors are able to achieve,” Dawn Thilmany, Ph.D.  explains.  Because entering a niche takes time and effort, it is always better to be in a stable or growing market than a stagnant one. You want products that can sell for a long time. This way, you will be able to maximize your results, get recurrent profits, and scale your business for many months to come.

Hungry Niches

“By definition, niche markets are relatively small markets, but this does not mean that niche markets are unimportant or unprofitable,” DeeVon Bailey, Ph.D.,  and co-authors wrote. Some niches are “hungrier” than others. A hungry niche is made up of individuals that are very passionate about a topic or desperate to solve their problems. Dating, dog training, golfing, and weight loss are the best ones to be in, frankly speaking. They are easier to market to, and people usually keep buying several products without stopping in those niches. 

Accessible Niches

Another thing we should consider is how easy it is to get in touch with people in the niche. The easier, the better. You have to promote products to them, and it will be challenging to succeed if they are impossible or tough to reach online. 

Niches With Medium Or High Competition

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A market with high competition is, without a doubt, a lucrative market. It means that the slot is profitable, and people are making money in it. Of course, high competition also means that it is more difficult to reach a potential buyer and stand out. However, your goal is not to dominate a market over your competitors. You only need a tiny piece of a specific market to be successful. “As we have seen, the niche market strategy is often portrayed as a form of defensive “pull marketing” in which management first identifies a niche market, then develops a product for it, and eventually seeks to protect it by raising a variety of barriers,” Mikael Ottosson, Ph.D. and collaborator pointed out. In truth, you can even promote products of different brands in the same niche, regardless of the competition. 

Final Thoughts

If you cannot wrap your head around all this niche talk, that’s okay. Start from the beginning of the article and try to absorb the ideas again. Trust me, doing that will serve you well in the end when you find your niche.

Good luck!

Nucleophile And Base In Substitution And Elimination Reactions

As an organic chemistry tutor, there are a couple of questions that I get asked about a lot. “What is the difference between the nucleophile and the base? “How can I use this to determine substitution and elimination reactions?” 

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Definitions

The first thing that I want to let you know is that a nucleophile and a base are usually the same things.

Nucleophile, as the name implies, has the terms “nucleo,” which means nucleus, and “phile,” which means loving. It gives us an obvious idea that nucleophile is a nucleus-seeking chemical species. And since the core is positively charged, a nucleophile is an atom or molecule that is of negative or partially negative charge. This way, it can attract the positivity of the nucleus. 

A base, on the other hand, is just like what you can see from the acids-and-bases theories of Arrhenius, Bronsted-Lowry, and Lewis. The Arrhenius theory defines base as a molecule that disassociates in water to give off an OH-. However, keep in mind that this will not always be the case in the substitution and elimination processes because your solvent will not always be water. Conversely, the Bronsted-Lowry theory asserts that a base is a proton acceptor that picks up an H+. The Lewis theory states that a base is an atom or molecule that is willing to donate an electron pair to form a bond. 

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Comparisons

Now that we know the three definitions for a base or a nucleophile, let’s compare them with each other. We can exclude the Arrhenius definition because we do not always use water as a solvent.

 An OH-, a species that picks up an H+, and a species that donates a pair of electrons to form a bond; they all sound like the same thing, right? If a molecule wants to pick up a proton, it will “offer” a set of electrons to pick up that proton or that H+. If the proton is H+, we can assume that the base is going to be negatively charged.

Can you see the pattern here? I am not trying to burst your bubble or blow your head off; I want to show you that the nucleophile and the base are more or less the same things. So, the next question is, “How do we tell them apart?” 

Contrasts

It’s all about the context. If you are still getting confused, try to understand this non-complex example: John has a sister, Mary, and a large family. To Mary, John is a brother; to his mother, John is a son. Let me ask you, is John a brother or a son? The answer is that he’s both. It just depends on the context that you’re using this. 

If a molecule participates in nucleophilic substitution, we call this attacking molecule as the nucleophile. If a unit takes part in beta elimination, we call this as the base. But even if it has been established above that finding out whether your nucleophile or base is undergoing substitution or elimination reaction is essential, there are still two other reactions that you should look out for: the 1-type and 2-type reactions.

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1-Type Reaction 

The 1-type Reaction refers to SN1 and E1 reactions. They make use of carbocation intermediates and a fragile attacking molecule; that’s why we cannot expect to see a fast response with this. It just keeps on waiting for this carbocation to form before it can proceed with the Reaction.

2-Type Reaction

As for the 2-type Reaction, it refers to SN2 and E2 reactions and has a potent attacking molecule. The latter can be thought of as the bully molecule because it doesn’t want to wait for a carbocation to form; it just goes and attacks directly. 

For you to be able to tell these reactions apart, you have to look at the chemical equation. Ask yourself, “Is there a negatively charged molecule here or not?” 

A negative charge is what’s going to clue you in at this point. You are looking at an active molecule, so it must be a 2-type reaction. Examples include OH-, SH-, CH3O-, CH2CH3O-, and so on. 

Alternatively, the 1-type Reaction is likely to have the neutral version of our strong nucleophiles and bases. H2O, H2S, CH3OH, and CH2CH3OH are just of the examples for this.

This is not so difficult to understand now, is it? 

 

 

 

Valuing Academic Libraries: The 2016 Austin Academic Tutoring Symposium

 

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During the 2016 Austin Academic Tutoring Symposium, much has been said about improving education through tutorials as well as building or renovating libraries to cater to different types of children, including those with Autism Spectrum Disorder. A reputable speaker from the Autism Center of the University of Florida told the audience a story about a certain boy who has made an impact on their organization, leading them to launch a training program that aimed to educate library staff about autism, and providing them with specific instructions on how to manage and help them learn through books. “The quest to understand what causes autism may have just taken a step forward,” says Alison Escalante M.D. The program included an online training for librarians and other staff to learn how to communicate with autistic visitors by talking in short sentences and offering more specialized settings such as an exclusive book list for them.

According to the speaker, this poses a challenge for libraries around the world. Out of 68 kids in America, there is one who is diagnosed with autism. “Although autism spectrum disorder (ASD) is often thought of as a childhood disorder, there is an increasing number of older adults who are being diagnosed for the first time,” according to Katherine K.M. Stavropoulos Ph.D. An autistic child is mentally and physically disabled and has difficulty controlling his speech and his behavior. This growing presence of the disorder has encouraged some organizations and universities to provide additional services that would accommodate children who often cannot follow the expected usual behavior while in a library. “Given this varied presentation, researchers have acknowledged that a complete understanding of autism will require the inclusion of multiple scientific perspectives,” says Liz Pellicano PhD.

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The Florida State University’s program is an interactive project composed of four sessions that will serve as a guide to library staffers for them to be aware of the signs and symptoms of autistic visitors, to utilize strategies that provide alternatives for them, and to assign areas for those who get overwhelmed. The primary goal is to help instill a safe academic space for autistic visitors.

This is beneficial for autistic as well as regular kids. It helps their parents and themselves feel more comfortable while they interact with each other. Improving academic libraries is an opportunity for kids with autism as well as those without autism.

 

 

 

The Truth About How Fonts Help You Learn 

When we study for a difficult test, we try to go all out. That means making review guides, reading your textbook, and seeing the same fonts over and over. But making a few changes to the text you look at can make a huge difference. Researcher Connor Diemand-Yauman suggests that “when we find something easy to read, we tend to take it as a sign that we already have mastery of the material. But when fonts make reading slightly harder, we often doubt whether we instantly ‘get’ it.”

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